The #1 Mistake New Business Owners Make

Are You Invisible Online? Here’s How to Fix It

Let’s face it: growing a business isn’t just about having a great product or service—it’s about being seen. And one of the biggest mistakes new business owners make is this:

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👉 They don’t show up consistently online.

It sounds simple, right? But it’s something so many entrepreneurs overlook—especially in the early stages. Maybe you’ve been pouring your energy into delivering great results for your clients, or you’re wearing all the hats and feel like you barely have time to keep up. Updating social media? Writing a blog post? Sending an email newsletter? It feels like just one more thing.

But here’s the truth: If your potential clients aren’t seeing you, they’re not going to think of you. And if they’re not thinking of you, they’re certainly not going to hire you or buy from you.

Why Visibility Matters

Let’s break it down.

In today’s digital-first world, people are scrolling more than they’re searching. That means your presence—your face, your brand, your offers—needs to be showing up where your audience is already hanging out.

Think about the businesses you follow or buy from. You see their posts, their stories, their updates, their behind-the-scenes. And because you see them often, you trust them. They stay top of mind, and when you need what they offer, you go straight to them.

The same can be true for your business. But it starts with consistency.

The Power of Consistency

Consistency builds three key things:

Trust – When people see you showing up regularly, they feel like they know you. And people buy from businesses they know, like, and trust.
Credibility – If you’re actively sharing value, tips, client stories, or helpful content, you position yourself as an expert in your space.
Visibility – Algorithms favor creators who show up often. That means more eyes on your content without spending a dime.

And here’s the best part: You don’t have to post every day. Even just 2–3 thoughtful posts per week can make a huge difference.

Challenge: Just Start Showing Up

I want to challenge you to take action NOW. Pick one platform where your audience hangs out—Instagram, Facebook, LinkedIn, your blog, or even your email list—and commit to posting at least three times.

Not sure what to post? Here are some ideas to get you going:

✅ Behind-the-scenes: Share what a typical workday looks like, how you prep for clients, or a look at your workspace.
✅ Client success story or testimonial: Highlight a recent customer win or share some kind words someone sent your way.
✅ Share your “why”: Remind your audience what lights you up about what you do.
✅ Quick tip or helpful advice: What’s one thing your audience might not know but would love to learn?
✅ Your face: Yep, this one matters. People connect with people, not logos. Snap a selfie and tell your audience who you are and how you help.

Worried about being repetitive or not “professional” enough? Here’s a secret: most people are too busy scrolling to notice if your background is messy or your caption isn’t perfect. What matters is that you’re there. Showing up builds familiarity—and familiarity leads to trust.

Still Not Sure What to Say?

You’re not alone! Coming up with content ideas is a common hurdle for small business owners, but it doesn’t have to be overwhelming. If you’re stuck, ask yourself:

What questions do people always ask me?
What advice would I give someone just starting out?
What’s something exciting or new happening in my business?
What am I learning right now?

Turn those answers into posts. Simple, authentic, and real always wins.

At the end of the day, marketing doesn’t have to be complicated—it just needs to be consistent. Visibility is how people find you. Connection is how they trust you. And consistency is how you stay in their minds when they’re ready to buy.